Kawasaki’s guide to for start-ups provides some real world advice on business planning, fundraising, bootstrapping, recruiting, marketing, and selling. Its a useful collection of common sense ideas clearly illustrated.
One example, often heard but not followed, is the importance of actually getting going. It is important to plan, but even more important to get out right away to see if your products and strategy resonate with customers and investors. Find out what you don’t know or have got wrong early to avoid going too far down the wrong path.
Read the whole story…
Business library must-have: