While examining what was common among sucessful companies, Collins and Porras distilled a framework for communicating the purpose and goals to an organization. The key idea is to make clear the unchanging core values and purpose of an organization while envisioning the strategic goals that will require change to achieve. It’s a good way to keep the objective of a strategic push summarized on one page. The challenge is to avoid overdoing it: we’ve all seen Dilbert-type mission statements that don’t really say anything. Use it as a tool to help reach a goal and not as an end in itself!
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